Literature Review Celebrity Chef - 4456 Words

http//blogs.guardian.co.uk/food/jamie10a.jpg A literature review 2008-2 Statement of authorship I certify that this literature review is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the literature review. Signed: _____ _________________________________________________ Florian Steinmaier Date: 20th of September 2008 TABLE OF CONTENT 1. INTRODUCTION 3 1.1. Overview of the topic 3 1.2. Background and Definition 3 2.†¦show more content†¦310) In other words these definitions says that an individual who is known to the public in different ways. The individual is famous and utilizes his or her publicity to advertise a product that does not have anything to do with the individual fame. I consider McCracken ´s definition as the most informative one as it is short and concise. The definition gives a clear view of what a celebrity endorser is. Previous studies have been done on consumers ´ response to celebrity endorsement in advertising. Results of these studies show that celebrities make advertising believable and enhance message recall. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude toward the brand and a distinct personality for the endorsed brand (Agrawal and Kamakura, 1995). 2. LITERATURE REVIEW In the following chapter the method used for this review will be introduced. The chapter will start with how a literature review is defined, followed by the literature search, method problems and quality standards. 2.1. Definition of literature review Conducting a literature review is about understanding a topic that has already been addressed, how it has been researched by other authors, and what the key issues are (Hart, 1998). According to the author Chris Hart (1998) the definition of a literature review is the selection of available documents; both published and unpublished (in my review I will only study published academic documents), on the topic,Show MoreRelatedThe Food Personalities Of Gender Expectations1379 Words   |  6 PagesAfter finishing an initial review of the shows, I identified common themes between the food personalities in terms of gender expectations. From this sample, I identified five culinary personas: homemaker, non-traditional female, craftsman, explorer, and non-traditional male (gastrosexual). Even though these hosts had unique characteristics, the thematic presence of gender division between domestic cooking and professional cooking underlined all the personalities. 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