The Essential Element for Marketing Your Business Online

By: Eric Hoppe, Ecommerce Manager Marketing has always been about persuading people as they go about their daily lives to give a product or service a try. This used to mean placing flashy advertisements in newspaper, on television or on the radio. But as competition for peoples’ attention rises and people increasingly spend more time online instead of focusing on more traditional media channels, different methods of marketing are becoming more effective. Specifically, this new reality of people spending more time online is one of the major reasons behind the phenomenal rise of content marketing in recent years. If you haven’t embraced content marketing yet, you are likely missing out on a lot of online revenue. What Does Content Marketing Actually Mean? Put simply, it’s about creating and distributing various types of content (articles, blog posts, emails, white papers, videos, social media posts and more) to attract and engage an audience you want to market your products and services to. Because it’s more focused on offering useful information and less about â€Å"promotion,† content marketing can build a bridge between consumers and brands. Ultimately, the idea is that people will buy from you, because you’ve earned their respect. Why Content Marketing is Essential in Today’s Digital Marketplace Valuable content creates loyal fans. When you deliver content that truly resonates with your audience, it’s much easier to build a community around your brand and get people talking about your business. If someone has to choose between two companies, they’re more likely to do business with the one that provides them with a regular stream of relevant, entertaining and informative content It’s fundamental to SEO. It’s no secret that Google and other search engines prefer to deliver results that best answer searchers’ queries. When you create high-quality, useful content, you’ll be rewarded by Google and other search engines with higher search engine rankings, resulting in more traffic to your website and more qualified leads for your business When people consume quality content, it doesn’t feel like advertising and people are more likely to remember – and trust – your brand The Unstoppable Growth of Content Marketing According to the PQ Media study Global Content Marketing Forecast 2015-2019, both content marketing spend and revenue are projected to more than double in the next five years. In 2014, the revenue was calculated at around $26 billion; by 2019, this is expected to hit $54 billion. If you need more convincing about the growth and influence of content marketing, take a look at the following stats from the Content Marketing Institute’s 2016 Content Marketing Benchmarks, Budgets, and Trends report: . 77 percent of B2C businesses are using content marketing . 69 percent of marketers are producing more content than they did one year ago . 76 percent of B2B marketers will create more content in 2016 versus 2015 From articles, blog posts, how-to guides, white papers, ebooks and case studies to email newsletters, social media content, videos and infographics, there is no shortage of formats to choose from when building a content strategy. The trick is to deliver a mix of content that not only resonates with your target audience, but also suits your brand. The Changing Face of Content Marketing As more businesses are seeing the positive (and measurable) results from their content marketing efforts, spending on content creation is also growing as a proportion of overall marketing budgets. Alongside growing content marketing spend, businesses are having to adapt to new content strategies. Four trends are dominating the content marketing arena: With more measurement tools and analytics data available from social media sites, businesses are delivering more effective, more personalized content As more people consume content on mobile devices, delivering more localized content (relevant to specific locations) is key The ubiquitous influence of social media means brands are focusing on delivering more quality content to the most appropriate social media channels To keep up with consumer demand and industry competition, an increasing number of businesses are finding it necessary to hire external content writers and content strategy specialists Getting Started As the digital landscape evolves into a more complex marketplace with increasingly savvy consumers, finding new and creative ways to reach out to potential customers has become an essential strategy for businesses that want to stand out from the competition. If you don’t have the time or staff to get started, working with outside agencies and freelance writers can be a liberating experience that will not only fulfill your content marketing aspirations, but also bring a fresh perspective to your work. Businesses that will find more success in the long term are those that are seen by consumers as credible. So, as a business owner or marketer, you should listen carefully to your existing and potential customers, get involved in the conversation and respond with meaningful content. This deeper relationship with your audience will put you in the best position to grow as a business for years to come.

Discuss, with reference to at least two examples, the relati essays

Discuss, with reference to at least two examples, the relati essays In this essay I plan to look at two theatre practitioners whos lives were dominated by their desire for change: change to prevailing theatre practice, which they saw as inhibiting experimentation. Above all, they were people who took risks, since by challenging outmoded ideas they were forced to provide radical alternatives. We now recognise these as models for our own time. I have chosen to look at the work of Konstantin Sergeievich Alexeiev (Stanislavski), and Antonin Artaud. Firstly I would like to look at the theories and practices of Stanislavski. To begin with one needs to put his work into context. Stanislavski dedicated his entire life to changing the Russian theatre. Since its infancy in the early 19th century it had been controlled by heavy censorship. Stanislavski identified and described what these gifted performers did naturally and without thought. From his observations he compiled a series of principles and techniques, which today are regarded as fundamental to both the training, and the performance of actors and actresses who want to create believable characters on stage. It would be easy to assume that believable acting is simply a matter of being natural, however Stanislavski discovered that acting realistically onstage is extremely artificial and difficult. He wrote; All of our acts, even the simplest, which are so familiar to us in everyday life, become strained when we appear behind the footlights before a public of a thousand people. That is why it is necessary to correct ourselves and learn again how to walk, sit, or lie down. It is essential to re-educate ourselves to look and see, on the stage, to listen and to hear. (Stanislavski, 1993.) To achieve this "re-education", Stanislavski said, the actor must first of all believe in everything that takes place on stage, and most of all, he must believe what he himself is doing. And one can only believe in the truth." (S...

A critical review on a perspective of globalization Essay

A critical review on a perspective of globalization - Essay Example Nox made at least three key points in the article. Firstly, Nox argued that the booming economies of India and China lifted millions of people from poverty and enumerated data on how economic boom improved the lives of many. Secondly, Nox refuted the view that rich countries have employed protectionism as they destroy the trade barriers of the developing countries. Thirdly, the author pointed out that with the globalisation, multinational corporations â€Å"spread wealth, work, technologies that raised living standards.† Nox also raised several other points but they do not seem directly relevant to the central question of whether globalisation is good or bad for a country. As a concluding statement, Nox argued that â€Å"if globalisation has not adequately worked, it is because there has not been enough of it or countries resisted it.† Let us assess Nox’s article. 2.0. Critique The main strength of the Nox article is that it stood on the correct foot with regard to globalisation. However, Nox’s article has several weaknesses. Some of the weaknesses arose because the Nox article is too short to elaborate on many of the specifics of globalisation. Nevertheless, the fundamental shortcoming of Nox’s work is that it failed to objectively assess based on theory the overall impact of globalisation on the economy and society. At the outset, however, let us categorically identify a very fundamental weakness of the Nox’s article: the work of Nox is a plagiarised work. At least three sentences of the Chew Nox article are word-for-word copies of sentences in two other articles, each of which was written by authors other than Nox. The sentence, â€Å"World poverty and income inequality fell over the past two decades, for the first time in more than a century and a half, thanks to globalisation- the rising density of economic integration across national borders,† for instance, can be found in Wade (2004). Two sentences were li fted word-for-word from the online article of Meredith and Suzanne (2007): â€Å"The booming economies of India and China - the Elephant and the Dragon - have lifted 200 million people out of abject poverty in the 1990s as globalisation took off. Tens of millions have catapulted themselves far ahead into the middle class.† It is highly likely that other portions of the Nox article were also plagiarised. However, the three sentences quoted earlier already provide adequate evidence of plagiarism. Thus, we need not find out if the other sentences of the Nox article were also plagiarised. The data provided suffice to make us conclude that the Nox article is a plagiarised work. Going into the content, we find several other weaknesses of the Nox article. Firstly, Nox concluded that globalisation has its bad and good sides but Nox did not really identify the bad or negatives sides of globalisation. Some of the bad or negative sides of globalisation actually pertain to the employment effects of globalisation. It is a fundamental view in business economics that, assuming there is no intervention from government, trade moves societies into an economic structure in which production and trade become founded on the country’s comparative advantage. In other words, there will be sectors in society that will human and non-human resources in society that will become unemployed as domestic production and international trade are restructured along society’

6.Critically evaluate the contribution of different feminist Essay

6.Critically evaluate the contribution of different feminist approaches to the discipline of Sociology - Essay Example usually emphasize on the ‘male domination of society’ (Kirby, 2000, p.90) trying to explain the causes for various social phenomena; the above method of explaining the development of social facts leads to the justification of certain social facts and the ignorance of others; it is mentioned, for instance, by Kirby (2000) that feminist approaches are used in order to explain the abuse of women by men but there is no reference to the opposite phenomenon. Despite their weaknesses, the feminist approaches have contributed to the development of sociology but this contribution has different aspects and consequences in the context explained below. Feminist perspectives in sociology are likely to have a specific theoretical form; this form is usually depended on the social theory on which these perspectives are based; the above fact is made clear in the study of Rege (2003) where it is noted that ‘a popular method of categorizing feminist theory has been the hyphenated approach: liberal, radical, Marxist, socialist, postmodern and black feminisms’ (Rege, 2003, p.51The development of feminist approaches in sociology has led to severe conflicts among researchers that study the specific field; more specifically, it has been supported that the existence of feminist approaches implies that in sociology there are also ‘masculine’ approaches (Hage, 1994, p.140); this fact leads to the assumption that social theories are not based on the observation and objective interpretation of social phenomena but they are likely to be influenced by the gender of the sociologist involved. This assumption could lead to the decrease of quality and validity of social theories. The above view would also imply that theories that are quite known and which are not characterized as based on a feminist approach of social phenomena, for instance the positivism, cannot be used in order to explain social conditions or actions that are related to women – for example the role of the women in

Rewriting a Disertation proposal Problem Statement Essay

Rewriting a Disertation proposal Problem Statement - Essay Example There have been a number of issues that lead to the marriages breaking up and ending up as divorces. The main question that needs to be answered is the techniques and steps taken by the Christian couples to sustain the long term marriages and the romance in their relationships. The main focus and problem that is aimed at being answered is the issues that the Christian couples have been through and how they navigate out of the issues and form a strong and strong committed relationship. Also another one of the main issues that have been faced in the current times is the weight that people give to various factors like fear, religious duties, companionate love and passionate love and the relationship that these have to the romance that people share with their better half. The reason why love develops between couples can provide a basis upon which continuing appreciation and admiration can support the marriage. The paper provides a clear understanding of the issues that are faced each day and the research brings out how couples have worked through their issues to resolve the problems and sustain their romance in the long term successful

Evaluation Of Business And Strategy Analysis Burberry Group Marketing Essay

Evaluation Of Business And Strategy Analysis Burberry Group Marketing Essay INTRODUCTION: BURBERRYS STRATEGY: The groups strategy is marked by leading market position combined with strong franchise in established countries along with usage of emerging countries platforms to drive earnings growth and volumes. The group also focuses on meeting ever changing consumer demands through continuous innovation and expand the product portfolio, directly operated stores network, selective wholesales distribution channels and enhance operational capabilities, which resulted in healthy growth in the recent years. Groups is in a better position to optimize the high growth prospects in Asian regions for that reason Group announced an amendment to its apparel licence in Japan. Group is continued to evolve and enhance its products and brand span over all consumer-facing platforms. In stores, the Group continued to roll out the Burberry Experience, a comprehensive sales and service programme. Group strategy is to bring greater clarity to the brands segmentation and focus on operational improvements, which has allowed greater speed and responsiveness in delivering products to consumers, pointing the way to a further evolution of the Burberry business model that will provide fresh merchandise to stores and online with greater frequency. Groups strategy to involve in digital and web world like live streaming and social media where its gets social platform, successfully creating the new communities of interest. The core purpose of the Burberry brand is to protect, explore and inspire which are at the heart of Burberry, its culture and behaviour as a company. Group is now Shift company culture and processes from a static wholesale model to a dynamic retail model. Retail-led growth refers not only to the operation of Burberrys own stores, but also to a fundamental shift in the Groups operating structure. Burberrys strategy formulation under Resource Based Theory: The resource based theory advocates the efficient and effective use of resources and capabilities. One of many facets of this view is the acquisition of already working entities in the regions in which the company is planning to enter (Jay B. Barney, 2007). In a resource-based view, Burberry has strong excellent world-class talented people worldwide. As the business grows and the demand for expertise and ability across the organization increases, Burberry is ensuring that it develops a robust pipeline of talent throughout the Group. Burberry unique brand have more than 150 years history which broad consumer appeal across genders and generations; a unique demographic positioning within the luxury arena; and broad global reach that allow Burberry to charge premium prices gives Burberry a competitive advantage. Burberry rare activities which doesnt follow by their competitor is everything the consumer sees is developed centrally under Chief Creative Officer, Christopher Baile. It is actively embracing digital and social media to extend the reach and appeal of the brand, especially to the luxury customer of the future. Besides resource based theory, the strategic capabilities of Coca Cola Hellenic may also be evaluated through PEST analysis. PEST analysis of Burberry to evaluate strategic capabilities: The PEST analysis looks into the Burberrys exposure to Political, Economical, Social and Technological factors, which may affect its strategy formulation capabilities. The following factors may be considered in this regard (Wetfeet, 2008): Political: (Kluyver, 2010) The Group operates in many countries including the emerging markets. These countries subject to changes in laws and regulations, including accounting standards, taxation, (tax rates, new and tax laws) and environmental laws in domestic or foreign jurisdictions particularly in times when public sector debt is high and tax revenues are falling. Burberry faces intense competition from developing countries due to cheap copies of his brand where no copyright law exist. Political conditions like civil unrest, unstable governments historically and have been subject to political instability and restrictions on the ability to transfer capital across borders. Ability to penetrate developing and emerging countries, which also depends on economic and political conditions, and how well they are able to acquire or form strategic business alliances with local fashion trends and make necessary changes which also affects the luxury brand of Burberry The Burberry has strong luxury brand, which is only feasible in some geographic environments and demographics. Economical: (Griffin, 2006) The global economic downturn affected the level of consumer spending on discretionary luxury items. Increased regional competition by other international as well as local brands. Customers (in particular Middle Eastern, Russian, Japanese, Chinese and other Asian customers) who purchase products while travelling either overseas or domestically generate a significant proportion of the Groups sales. As a result, shifts in travel patterns or a decline in travel volumes could materially affect trading results. As economies develop, is for staple items such as food and clothing to lose their relative importance in the typical household. Social: (Grant, 2005) Social environment of countries also affect the Burberry because different cultures, different lifestyles. Dress codes have reflected social attitudes of people .Dress are integral to how they regard themselves. Technological: (W. Glenn Rowe, 2010) The effectiveness of company is advertising and marketing is crucially changed due to latest technological trends in advertising. New uses of internet and television that incorporates special effects for advertising may make some products look more attractive to consumers. Introduction of digital world and web in the world effect the way of doing business. Burberry live streaming allowed consumers to purchase runway items for expedited delivery -another first for the luxury sector Through use of technology Burberry, creating a platform of social media, which helps in, opens new ways of communities of interest. Group also launched artofthetrench.com; a social media website that introduces the iconic trench coat to the digital generation and is attracting the new, younger luxury customer to the brand may give a competitive advantage. SWOT analysis of Coca Cola Hellenic: Strengths: (Bohm, 2009) Strong brand: Burberry has iconic of trench coat, which linked to Authentic British heritage and its Unique democratic positioning within the luxury arena .This gives the company a strong brand standing. Globally recognized icon portfolio: the trench coat, trademark check and Prorsum horse logo. Burberry stores are among the best vehicles to communicate the full brand message to consumers. Global Reach: Burberry has broad geographic portfolio including Europe including Spain accounted for 44% of sales, Americas 27% and Asia Paci ¬Ã‚ c 24%. Emerging Markets, which spans across all regions and includes China, India, Russia, Eastern Europe and the Middle East, contributed 10% to retail and wholesale revenue. Multi-category competency: womenswear, menswear,non-apparel and childrenswear with innovative outerwear as the foundation. Channel expertise in retail (including e-commerce),wholesale and licensing. Burberry as the leading employer in the luxury sector Weaknesses: (Fine, 2009) Lack of expertise in the field of supply chain in the target market Local competition and lack presence in particular areas of the world. High luxury brand The product segmentation of Burberry is weak between men,s and womens appral lines. Opportunities: (Fine, 2009) Group has the opportunity to amend its largest license agreement in Japan market where challenging consumers conditions available. There are opportunities for Burberry group in the heritage menswear business; the young children swear division, or quickly developing shoe category. While emerging markets such as China offer great excitement, excellent potential remains in all geographic regions. Burberry have opportunity in Spain integrating the market with global Burberry is in the long-term best interests of the brand. Non-apparel continues to be a key driver of growth for the Group and have more potential to grow. Strengthening of brand image through advertising. Threats: (Nadine Pahl, 2009) Competition from local brands. Imitation: Cheap copies of brand are available in the developing countries. In developing countries where customers are getting more sophisticated and price conscious. This may shift the demand from luxury products to cheap products, which is not the core product of Burberry. Politics and economies are primary sources of threats to a brand in the fashion industry. Number of key product categories Burberry is reliant on a small number of suppliers which threat to its brand. APPRAISAL OF PERFORMANCE SINCE 2009 The global luxury goods market had grown by around 8% per annum before the great economic downturn in l2008. In 2009, it is estimated that the global luxury market declined by around 9%, as consumer confidence and buying powers of peoples fall. Industry analysts expect the sector to show some recovery in 2010, although not as high as the 8% seen prior to 2008. The deteriorating economic environment and unemployment rates have their impact on aggregate demand throughout fashion industries. Sales revenue has been increase by 7% from 2009 to 2010 in a highly uncertain consumer-spending environment, which shows a remarkable achievement of the management of Burberry. In 2009/10, the dramatically slowed consumer environment pressured both gross margin and expense structure with a management entered the year emphasizing profitability over revenue growth. In a luxury market, Burberry achieved revenue of  £1.3bn, 7% reported. Operating profit increased 22% to  £220m, Retail/wholesale gross margin increased from 52.1% in 2008/09 to 59.7% in 2009/10.while diluted EPS increased 16% to 35.1p. After-tax return on capital remained strong at 28. The Group generated  £254m of cash, resulting in a  £262m year end cash balance. Relative to luxury products Burberrys performance was among the best in the sector during 2009/10 The Greek Economic Crisis: The Greek economic crisis had a massive impact on Coca Cola Hellenics results. Lower customer confidence, rising unemployment rate (15% at the end of June 2010) and pressure on the tourism sector are still deteriorating Hellenics volume and channel mix in Greek markets (which accounted for approximately 8% of the groups total volume during 2009). As a response to higher pricing competition, Coca Cola Hellenic has increased its promotional and marketing activity in the country, which will have a resultant negative impact on the groups profit margins. Management expects this steep trend to persist until at least towards the mid of 2011. Additionally, the Greek government has initiated austerity measures, which are impacting negatively on consumers wages (the government is currently considering increasing VAT on soft drinks to 23% from 11% and/or increasing excise duties) and affecting Hellenics results. Among these government measures was the implementation of an Extraordinary Social C ontribution Tax which led to a charge of à ¢Ã¢â‚¬Å¡Ã‚ ¬21 million in 2010 and which the government has indicated will prevail until the end of 2012. Meanwhile, the government is also considering a new tax on distributable profits of companies operating in Greece, which may force Hellenic to provide shareholder returns via means other than dividends (Yasmina Serghini-Douvin, 2010). Exposure to Currency Movements: Due to diverse internal market, Burberrys profits are highly exposed to foreign currency rate exposures. The Group has the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange contracts , resulting in a  £7.3 million negative impact on its 2010. Overall, Burberrys Gross margin in 2010 was 59.7%, which higher as compared to the 52.1% in 2009, the groups operating profit margin increased from 9.8% to 11.6%, largely due to gross margin benefits and savings from the global cost efficiency programme (Yasmina Serghini-Douvin, 2010). Returns to Shareholders: The financial structure of Burberry comparatively stable over recent years Board has recommended a 17% increase in the full year dividend to 14.0p worth  £52.5 million at the end of 2010. Porters generic forces Cost Leadership: It explains gaining of competitive edge by having the lowest cost in the market. Burberry not a following cost leadership because its deals in luxury items. Differentiation: Burberry luxury brand has iconic figure in the fashion world which show company follows the differentiation strategy. There may be several approaches to differentiation: Different design Brand Image New technology Number of features Product Quality Focus or Niche Strategy: Burberry may as well get into niche of focus markets. Such move may result in firm growth in those particular niches. Burberry and Ansoff Matrix: Ansoff matrix describes various moves a company can adopt in the market to gain a competitive advantage. It describes four different situations which are enumerated in the form of a table as follows (Griffin, 2006): Existing Product New Product Existing Market Market Penetration Product Development New Market Market Development Diversification Market Penetration: Market penetration can be achieved by Burberry in three ways: by getting competitors customers, improving the product Attracting new users or persuading current users to use more through marketing etc. For example, Management successfully executed the  £50m cost efficiency programmed announced in 2008/09. Approximately half of the gains were driven by supply chain and corporate process efficiencies. Cost reductions, including rationalization of internal Manufacturing, showroom closures and intensive expense and headcount management, accounted for the remainder.The company plans to re-invest these savings to assist future growth in market share in recent years to come. Market development: Market development is defined as opening up new markets for products .For Burberry; these consist of China, India and the Middle East. All distribution channels (retail, wholesale and licensing) are used to optimize these opportunities. Burberry added a net 20 stores in Emerging Markets, of which 13 stores were in China and six were in the Middle East. Of the total, 97 are operated under franchise, 12 by the Burberry Middle East joint venture, and two by the Burberry India joint venture. In North America, which Burberry has also identified as an underpenetrated market, underlying retail and wholesale revenue increased by 2% in 2009/10, with an improved performance in the second half (up 10%).Japan non-apparel joint venture is established to build the brands non-apparel business in Japan, the worlds largest accessories market, the joint venture became fully operational during the year. Product development: Product development means launch of new products in existing markets. This may help to maintain consumer awareness, drive growth and increase profits and its only beneficial when company have strong brand name, strong research and development and strong design team. As an example, Burberry focus on and invest in under-penetrated non-apparel categories to further leverage Burberrys unique positioning, design and merchandising expertise and iconic branding through investment in product development, marketing and supply chain. Non-apparel continues to be a key driver of growth for the Group. For the third consecutive year, it was the fastest-growing product area within Burberry, and continues to offer scope for further gains across a number of under-penetrated categories like (Large leather goods, mens non-apparel, Soft accessories and Shoes). Burberry continues to grow outerwear by continued product innovation. Diversification: Diversification means selling new products in new markets. There are two types of diversifications are related or horizontal diversification and conglomerate diversification (non related). Both diversifications are achieved trough acquisitions. We have already seen that Burberry has a rich history of entering new markets and introducing new products. Burberry also benefits from a great degree of product and brand diversity, Diversified offering which leads the Burberry brand has broad consumer appeal. The business is balanced between non-apparel (36% of 2009/10 revenue), womens wear (35%), menswear (24%) and the smaller but high potential childrens wear division (5%). Outerwear, which is the core of the apparel offer at over half of sales, is the category in which Burberry is top of- mind among consumers. Another key strategy is to grow non-apparel where revenue increased by 10% underlying in 2009/10. BCG Matrix (Kluyver, 2010) Stars: Stars are those products, which have a high relative market share and high market growth. It is market leader In case of Burberry, Growth has been primarily due to in non-apparel products, now the largest product category, increased by 10% underlying, with good growth across all product categories. Large leather goods accounted for half of non-apparel retail sales and grew by 30% in retail, with particular strength in Asia. Further design and product development expertise benefited shoes. Cash Cows; these products have high market share but low growth market possibly going into negative. Because it have high market share it is the market leader, which help him to earn cash. In the case of Burberry their women wears have strong market share with but have little growth Burberry will use his higher full price sales and increased awareness driven by artofthetrench.com. Question marks: Those products that have relatively low market share in high growth markets. Childrens wear grew by 37% on an underlying basis, which is 5% of the revenue but have high potential market. Burberry aims to drive children swear to 10% of total Group sales over time. Dogs; these products have low market share in low and static market that is not a market leader. Dogs might lose money and more cash used to earn something. In the case of Burberry Mens wear have low and decaling market share with low growth it benefited from benefited from continued innovation in styles, fit and fabric. In retail, the relabelling of Burberry Brit contributed to good volume and value growth in all product categories, especially in Asia. POTENTIAL FUTURE STRATEGY: Agreements: In October 2009, the Group announced an amendment to its apparel license in Japan which gives better positions to optimize its presence in Japan and the high-growth Asian region over the medium term. The restructuring of the Groups business in Spain integrating the market with global Burberry is in the long-term best interests of the brand. This arrangement would help to support the strategic and operational alignment, and would provide a stable shareholding base in the coming years. Porters Diamond: (Griffin, 2006) Factor conditions: Burberry should look into different markets to gain the advantage of demand factors like cheap pool of labour with skills in industry, government subsidies, low cost raw material etc. Burberry has favourable factor conditions like excellent network of transports and telecommunications in UK. In Japan the conditions is not favourable for Burberry because of shortage of land which leads companies to develop just in time system. Demand conditions: In developing and emerging counties, the higher level of competition affected by lower-value cheap brands. A new joint venture in India was announced in November 2009, combining the strengths of the Burberry brand and organisation with the expertise of a local partner to address this young, exciting luxury market. Burberry is in fashion market where customers expectations and demands always high which forced to create new brands and innovative fashion lines. Related and supported industries: the existence of large number of related industries edge should be sought in the future like purchase raw materials and fabrics from developing countrie.high quality RD strong links with firm gives Burberry innovation in the field of production which also very supportive in UK. Firm strategy, structure and rivalry: Burberry is highly exposed to developing and emerging territories. At the highest level, the Groups primary objectives are the continued elevation and building of the Burberry brand, and ensuring the Company remains firmly on a path of sustained. Burberry faces a strong competition from their rivals because the fashion industry ever changing environment where every time new things come to the market. However, the wide range of countries in which Burberry operates lessens the underlying associated risk.

The Key to A Successful E-commerce Site Essay -- Consumerism Business

The Key to A Successful E-commerce Site Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website. Customers are a dotcom's most important resource. To survive, dotcoms must improve their customer experience. WHAT IS CONSUMER EXPERIENCE? The customer experience is the combination of everything that the customer sees, clicks, reads, feels or interacts with on a site. Part of this is certainly the usability but so are other components: the site's business goals, its merchandising, the wording and messaging on the site, the use of graphics and color, the flow of pages in core processes, the choice of features to offer or not, and the dot-com's own team and its processes to create and refine the site. The customer experience includes everything from the home page, to the shopping and buying process, to the fulfillment of products. It is the key to a E-commerce site’s survival. WHAT IS THE PURPOSE OF A GOOD CONSUMER EXPERIENCE? The sites that generate the best customer experiences get more "sticky" traffic, higher revenues, and a stronger brand. In contrast, the sites with bad cust... ...ors have a good experience on a site, they'll return as loyal customers and encourage others to do the same. In other words, creating a good customer experience will create a good online brand. CONCLUSION The good customer experience is the key to an E-commerce site’s survive. Companies who learn how to create a good customer experience online will lead, indeed dominate, their respective markets. Good customer experience will help customers experience less frustration, more productivity, and more compassion from the industry; good customer experience will help E-tailers enjoy higher revenues, increase productivity, maintain strong brand, and encourage customer acquisition and retention. REFERENCES www.verticalnet.com www.ecommercetimes.com www.istrategy.com www.creativegood.com www.goodexpereince.com www.visualinsights.ocm